APC was honoured to serve as a Co-organiser of the inaugural FWELLNESS 2026 International Future Wellness Industry Ecosystem Expo, held in Chengdu, China. The opening ceremony was attended by the Vice Governor of Sichuan Province, together with provincial and municipal government leaders, industry representatives, research institutions, and business leaders, reflecting the strong support and growing momentum behind the development of the global wellness industry.
Centred on the themes of industrial transformation, business empowerment, consumer upgrading, and brand innovation, the three-day expo covered over 33,000 square metres and featured an opening ceremony, a brand appreciation gala, and more than 20 industry forums. The event brought together over 600 leading enterprises, 20 research institutions, and 30 industry associations and international organisations from across China and the Asia-Pacific region, creating a dynamic platform for knowledge exchange, innovation, and international collaboration.
During the summit, APC's key leaders delivered keynote presentations focusing on international market expansion and the future of the wellness industry.
Dato' Prof. Dr. Albert Tan, Chairman of the APC, presented a keynote entitled "Positioning for ASEAN, Winning the Blue Ocean", offering strategic insights into the vast opportunities within the ASEAN market and providing practical guidance for Chinese wellness brands seeking international expansion.
Meanwhile, Datuk Prof Dr Alan Wong, JP, Honorary Chairman of APC (USA) and Founder & Chairman of Melilea Group, shared his perspectives on global organic wellness trends and sustainable industry development, highlighting the future direction of the international wellness ecosystem.
Throughout the exhibition, Melilea Group attracted strong interest from distributors, business partners, investors, and consumers. Its exhibition booth remained highly active, with continuous enquiries, product demonstrations, and business discussions, leading to numerous potential collaboration opportunities.
Melilea Group's participation in FWELLNESS 2026 also demonstrated APC's role as an international platform connecting businesses with valuable cross-border resources. Through APC's extensive network spanning government agencies, industry associations, investors, and business communities across the Asia-Pacific region, Melilea Group successfully established meaningful connections with channel partners, research institutions, and investment organisations, strengthening its expansion into the China market while laying a solid foundation for future growth throughout ASEAN and beyond.
As businesses increasingly pursue international growth, both overseas companies entering China and Chinese enterprises expanding abroad require trusted networks and reliable strategic partners to facilitate cross-border collaboration.
For more than two decades, APC has been dedicated to promoting international business cooperation, government-to-government engagement, trade development, overseas listing initiatives, and cross-border investment opportunities. With an established presence across ASEAN, as well as representative offices in Italy, South Korea, Switzerland, Australia, Hong Kong, and Taiwan, APC continues to serve as an important bridge connecting China with ASEAN and the wider international business community.
